Responsibilities
- Manage all areas concerning Google Ad campaigns, including creations and optimization of ad campaigns and paid search landing pages.
- Analyze and optimize ad campaigns for ROI.
- Drive different types of online marketing campaigns using Google Ads.
- Analyze and optimize PPC campaigns to drive ROI.
- Manage and optimize multi-device display campaigns.
- Develop search marketing-PPC strategies that ensure the highest visibility online.
- Work within a team of marketers, Google Ads specialists, and engineers.
- Creation of creatives to display campaigns .
- Google Ads Specialist Requirements:
- A bachelor's degree in Marketing or any related field, with a very strong educational background in the concepts of digital marketing.
- Certification in Google Ads to ensure that the specialist is current with the latest best practices in Google advertising.
- Proven experience running campaigns in Google Ads requires at least 6 years of experience in creating, managing, and optimizing ad campaigns.
- Proficient in analytics tools such as Google Analytics to track campaign success and make data-driven decisions.
- Strong budget management skills for efficiency in allocating and managing advertising budgets in a manner that maximizes ROI.
- Strong analytical competency to interpret campaign data, understand KPIs, and optimize performance.
- Knowledge of SEM practices, including keyword research, quality scores, and other best practices to achieve the best ad placements.
- Excellent communication to effectively convey campaign results, strategies, and recommendations to stakeholders or internal team members.
Job Type: Full-time
