Artificial intelligence was supposed to help with streamlining content writing services, but in many cases than not, it is replacing instead of aiding. In the last year alone, half of business leaders (52% according to SiegeMedia) thought using AI-generated content was a smart move for their website copy, while the rest are openly against its use.
One thing is for certain, AI has forced marketing companies such as 99 Technologies to anticipate what needs to be done in the wake of this immense artificial intelligence boom. On a broader level, people see AI as a choice, where the digital marketing services and search engine optimization trends can either adopt a new and powerful tool or stand ground with what has always worked with content creation.
We believe that the reason traditional content generation strategies have always worked so well lies in understanding the importance of SEO content writing that can boost search engine visibility. The question remains: how can AI affect content generation, and what does it mean for writers?
The Traditional Content Writing Services
If content is king, traditional SEO services make it so. Improved content quality. Professional content writers produce high-quality, well-researched, and engaging content that resonates with the client’s target audience. Several types of content writing enhance distinct aspects of your business website, including:
- SEO optimization: Content writers have experience in creating content that is optimized for search engines, which can help to improve your website's visibility and ranking.
- Timesaving: Outsourcing content writing can save you time and resources, allowing you to focus on other areas of your business.
- Enhanced credibility and authority: By producing authoritative and informative content, content writers can help to establish your business as a thought leader in your industry.
- Improved lead generation: By creating content that educates and informs potential customers about your products or services, content writers can help to drive lead generation and sales.
- Increased engagement: Engaging and informative content can help to increase user engagement with your brand, leading to increased brand awareness and customer loyalty.
What is AI-Generated Content Writing Services?
To some people, AI-generated content is synonymous to George Orwell’s 1984 Ministry of Truth propaganda. For others, it is the next best thing to have ever happened to humans.
Realistically, any piece of information produced or gathered by AI technology is classified as AI-generated content. The information is usually generated because of user input, which the technology uses to generate the final product. Businesses who are utilizing AI for writing content are using it for the following:
- Web and marketing copies
- Meta titles and descriptions
- Product descriptions
- Social media bios and image captions
- Blog writing
The services do not just stop there. You can use AI for writing quotes, testimonials and reviews and even novel writing. Some tools also offer content idea generation, such as HubSpot. You also get tools that do not write content but run spelling and grammar checks, such as Grammarly.
Do you not know how to write in German? No worries! Modern AI tools can write your copy in different languages. There are now AI tools for image creation, which can be used to support your content.
Also Read: 99Technologies Services: Learn How We Add Value to Your Business
AI vs Human Content Writers: What the Future Holds
At 99 Technologies, we provide content writing services that easily create effective content that offers compelling copy that you can bank upon. Hiring a content writer from our dedicated team of professionals for your website brings benefits that eventually lead to recurring customers. On the other hand, people can now use tools (read ChatGPT) for making compelling copies and blogs.
Why AI Content Creation Is Problematic
99 Technologies do not recommend using AI tools for content generation because we advocate that content marketing should be about creating helpful content for humans, by humans. The greatest advantage here is that humans can create original content with a unique perspective which can rank higher.
Google Algorithm Devaluation
Not just that, but content writing services from a chatbot do not fare well for SEO purposes; they violate Google’s Search Essentials (formerly Webmaster Guidelines). It also goes against Google’s recent Helpful Content Update and E-E-A-T quality guidelines.
Inaccurate Content Generation
Another con of solely relying on AI for primary information sources is inaccurate data. According to Authority Hacker, 63% of AI adopters cite inaccuracies in AI content as a major challenge – yet 75.7% of marketers do use AI tools for work.
Quality Concerns and Plagiarism
While AI is undeniably a rapidly growing field, it relies on human-fed data analysis and algorithms to generate content. In technicality, you are not talking to a Skynet like sentient being, but a series of code lines instructed to behave the way AI chatbot does.
Reliance on AI can lead to issues with the quality of the content, as AI may misinterpret the intended tone of an article. Furthermore, there is a risk of plagiarism, as AI tools might replicate existing content without proper citation or attribution.
Ethical Concerns
The use of AI tools for content writing raises ethical concerns, including the risk of bias and potential misuse. AI algorithms may unintentionally perpetuate bias present in the training data, resulting in biased content.
Conclusion
Is AI the future of content creation? In a way professionals work with AI tools to create original content with human touch. Even then it will not override content generation in its entirety. It does not mean that businesses are not trying to do just that; it will not work unless there is a fair collaboration.
Based on the above challenges AI content writers pose, we stand corrected that hiring a dedicated human team can help you in the longer run. As a client, we realize that you must have spent your money and time on a service or product that you adore. Passing on the burden of writing content by getting a dedicated content team can give your customers a wow factor. If you want to know how digital marketing business trump over AI chatbots, you can get a free quote from 99 Technologies.
Get richer content quality with increased sales and a unique brand identity by investing in a human content generation team at 99 Technologies today!
