Today social media marketing is not just about posting some cool pictures and videos. In order to stand out you have to be more creative and to retain that user engagement you have to think out of the box. Having the basic understanding of how social media works is important. But that’s not enough. You have to play around and evolve with each day in order to stay relevant.
This is where 99 technologies steps in. Experimenting different social media strategies can be time and resource consuming. Below are some of the strategies that we implement for our clients. If you find them interesting and working that’s because we have a team of social media experts that can help any business stand out.
So, let's explore some creative ways in which you can market your business on social media.
Social Media Marketing Needs:
1. Run a Photo Contest
Running any kind of contest is a very fun way to interact with your audience. This also helps as it can be used in future as user generated content posts.
A fitness company can run a photo contest for which of their followers has reached a certain goal, for example running a photo contest for which of their followers have the best biceps.
2. Run Flash Sales
Run flash sales for some time to create excitement and urgency. Use countdown timers in your posts or stories so that the view can see how many hours are left for the sale.
An online fashion store can post a 24-hour flash sale on Instagram; it can create a countdown timer where each hour is being ticked off. It creates pressure and encourages people to buy stuff immediately.
3. Run a Live Campaign
Interacting with your fans in real-time adds a layer of honesty and “realness” to your social media marketing
For example, a live interview to answer fan questions or to preview your newest line of products adds to the experience of your followers creating a channel for your business where you can engage your audiences right away, driving interest in your brand.
4. Posting Relatable Content as “Tag a Friend”
If you’ve been on Facebook or instagram recently, you’ll also notice a lot of comments where people are tagging their friends who would find it relatable, funny or entertaining.
Post a funny, relatable picture that’s relevant to your product or brand and encourage fans to tag their friends. This helps to spread brand awareness without feeling overly promotional.
5. Respond to Customers’ Concerns
As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with your customers to strengthen our brand and keep fans around.
Facebook, instagram and twitter also happen to be a popular place for customers with complaints to vent their frustrations. Respond to your customers’ complaints and concerns. Avoid being defensive, use it to listen to and solve their problems, and you’ll see you can turn a bad situation into a brand-building opportunity.
6. Run “Reaction” Campaigns
Social media site offer an array of “reactions” that people could use in place of the standard “Like”, including “love”, “haha”, “angry”, “sad”, “care”, and “wow”.
Post an image asking fans to vote for an option using the reaction buttons. For example, a protein bar company can ask fans what their favorite flavor is by saying “press Like for peanut butter or Love for chocolate”. This not only increases engagement but also helps you gain insight into the minds of your consumers.
7. Run a Poll
Another great way to be interactive with your audience is Polls. They’re engaging and easy for followers to interact with. Running a poll is a good way to drive engagement and start a discussion with your customers.
Though the options are endless, some creative uses include letting followers make decisions for you or vote on an item to go on sale. This not only helps in user engagement but also on their opinions about certain products or services that you give.
8. Host Virtual Events
Hosting any type of online event whether it is Q&A or a webinar helps connect with the audience in real-time through questioning, demoing products, and even holding a class.
A small bakery can host a live baking session on Instagram, showing viewers how to make one of their signature desserts. This builds excitement and keeps the audience engaged.
9. Launch an Augmented Reality (AR) Filter
You can engage your viewers in the most creative of ways through augmented reality filters. You can develop a filter that represents the essence of your brand, therefore enabling them to try your products virtually.
A cosmetic company can create an AR filter on Instagram, through which a user can "try on" any lipstick color. This makes the shopping process fun and interactive.
10. Offer Exclusive “Behind-the-Scenes” Content
People love to feel the authenticity and the raw, unfiltered version of a brand. Sharing behind-the-scenes gives your audience a peek at how things come to be or what goes behind the scene.
Handmade jewelry shops could share videos of how they make the jewelry, showing them the care and effort of each crafting. This makes them connect personally with their buyers.
11. Host a “Social Media Takeover”
Allow a popular influencer or a trusted employee to "take over" your social media account for the day. This gives you a fresh perspective and reaches new audiences.
A travel company can allow travel influencers to take over their Instagram account for a day posting pictures and stories from adventures that gives the influencer's followers exposure to your brand.
12. Use Geo-Targeted Ads for Local Marketing
Social media platforms allow you to promote and reach users based on location. If your business is location-driven, this is a great way to drive in-site traffic.
A local coffee shop could use Facebook to run a promo that offers a discount to anyone who lives within a 10-mile radius. This drives in local traffic.
99 Technologies Can Help You Stand Out
At 99 Technologies, we help our clients unlock social media's full potential. Whether it is creating engaging content, managing ad campaigns, or coming up with great collaborations with influencers, we ensure your brand stands out in this very crowded digital landscape. Here’s how we can help you shine:
- Customized Content Creation: Engaging visuals, videos, and posts tailored to your brand’s unique voice.
- Targeted Social Media Ads: Reaching your ideal audience with precision to maximize your marketing impact.
- Targeted Social Media Ads: running ads that reach your ideal audience to maximize your marketing impact.
- Data Driven Insights: Track the key metrics and optimize the performance with further engagement.
- Cross-Platform Management: Monitor your presence across platforms, Instagram, Facebook, Twitter, and LinkedIn.
Our team will be able to craft suitable strategies for your business, so you can interact with your target audience in a new and innovative way. With our experience under your belt, we can use social media as a dynamic tool to grow your business faster and easier towards your goal.
Conclusion
Social media is more than just a place to post updates. It is like a sea full of opportunities. A playground where you can play in every innovative way possible. If you are thinking creatively and out of the box social media can be a very fun way to boost your sales and brand value.
By using creative techniques and strategies like hosting virtual events, launching AR filters, and collaborating on user-generated content, you can boost your business to new heights in terms of online presence.
And don’t forget that 99 technologies is with you every step of the way. From planning unique strategies to implementing them we are all in with you. So if you want to feel the power of social media marketing, 99 technologies is just one click away.
